Amit Shah

Amit Shah

Senior President & Country Head – Corporate Strategy, Marketing & Communication
YES BANK

Amit is an experienced banking and consulting professional with extensive international exposure. He has been instrumental in creating and strengthening the ‘YES BANK’ brand over the last eight years. During his tenure, the bank’s profit has grown exponentially, emerging as one of the Top 500 Banking Brands globally. He manages business strategy, planning & analytics, marketing, internal & external communication, branding, digitalization, public & social policy advocacy, CSR strategy and responsible banking initiatives. Amit has led setting up and launching of YES Fintech.

Under his leadership, YES BANK was honored in the top 10 recognized brands in Paul Writer’s Mumbai Hot 50 list, “High Performance Brand” by All India Management Association, “Most Promising Brand, India” by the World Consulting & Research Corporation and ‘ET Promising Brand’ at The Economic Times Promising Brand Awards.